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Social media in 2026

Social media is not a vertical — it is the layer sitting underneath commerce, journalism, politics, music, sport, education and customer service. Here is what it still cannot do for the people on it, and what an address does instead.

5.4B
People using social media
Roughly two thirds of humanity, and about 94% of everyone who is online at all.
DataReportal / We Are Social, Jan 2026 estimate
~7
Platforms per user, every month
6.8 on the latest count. One person, seven identities, and not one of them portable.
DataReportal, Global Overview
200M+
People who identify as creators
Inside an economy estimated above $200B and projected to roughly double by 2027.
Goldman Sachs / Grand View Research
$32B
Global influencer-marketing spend
The professional layer sitting on top of the same behaviour — roughly fivefold in six years.
Influencer Marketing Factory / Hub

Every figure is rounded and attributed to its publisher, and none of it forecasts registration volume. The registry’s own long, sourced account of the same market is on the .socialmedia page.

A handle is a tenancy

Four things it cannot do for you, however many followers are behind it.

01
You cannot take your name with you
The same person is @jdupont on one network, @j_dupont on another, @jeandupont.official on a third, and nothing at all on the fourth because somebody else got there first.
02
You cannot take your audience with you
Every follower relationship is a row in someone else's database. When a platform changes its algorithm, its rules or its owner, that relationship does not travel.
03
You cannot prove you are you
Verification has become something platforms sell, revoke and redefine. Impersonation stays trivially easy, and the badge that answered it is now a subscription.
04
You have no address
What you have is a collection of profile URLs on domains you do not control, held together by a link-in-bio page on yet another domain you do not control.

One address. Everything you are.

yourname.socialmedia is a name you own, a hub it opens, and a follow that is held against it.

Your name. Your domain.
yourname.socialmedia is registered to you, renewable on your terms, and movable to any registrar.
All your links in one place
Every account, store, booking page and newsletter on one page, at one address you can say out loud.
Super Follow: Grow your audience
Super Followers follow you at your address, not a platform's — so the audience moves with the name.
Click analytics
Clicks counted at your own address rather than inferred from somebody else's dashboard.
Send messages to Super Followers
Write once and it lands with every one of them — no feed deciding who was worth reaching.
Private links for Super Followers
Rows on your hub that open for the people who followed at your address, and stay shut for everyone else.

One name, one page, one following — and all three of them yours. How it works walks through building it, Super Follow is the button the third card is about, and pricing is what it is expected to cost. Nothing here is live yet: .socialmedia is an application we filed in the ICANN 2026 round, and About .socialmedia TLD is where that stands.

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